The Complete Guide to Google Business Profile
Your Google Business Profile (GBP) is your free ticket to appearing in Google Maps and the local 3-pack. For small businesses, it's the single most important online listing you can have.
What Is a Google Business Profile?
It's the information panel that appears when someone searches for your business name or services in your area. It shows your name, address, phone, hours, reviews, photos, and more — all right on Google.
Setting Up Your Profile
1. Go to business.google.com and click "Manage now"
2. Enter your business name and choose the correct category
3. Add your address (or set a service area if you visit customers)
4. Add your phone number and website URL
5. Verify your business (usually by postcard with a code)
Optimising for Maximum Visibility
Business Name: Use your real business name. Don't stuff keywords — it violates Google's guidelines.
Categories: Choose your primary category carefully. This is the #1 ranking factor for local search. Add secondary categories for all services you offer.
Description: Write a compelling 750-character description. Include your key services, location, and what makes you different. Don't waste this space.
Photos: Upload high-quality photos of your work, your team, your premises. Businesses with photos get 42% more requests for directions and 35% more website clicks.
Services/Products: List every service you offer with descriptions and prices where possible.
Posts: Use Google Posts weekly to share updates, offers, and events. These appear in your listing and keep it fresh.
The Power of Reviews
Reviews are critical for both rankings and conversions:
Common Mistakes
Need Help?
I set up and optimise Google Business Profiles for London businesses as part of my local SEO service. If you'd like yours reviewed for free, message me on WhatsApp.