The Real Cost of a Bad Website
Most business owners underestimate what a poor website is actually costing them. It's not just a vague "bad impression" — it's a measurable, daily loss of revenue. Let me break it down.
The Numbers
If your website gets 1,000 visitors a month and just 5% of them would have become customers worth £200 each, a bad site that kills half those conversions is costing you £5,000 every month.
The Indirect Costs
Beyond direct lost sales, a bad website costs you in ways that are harder to see:
1. Google penalises slow, non-mobile sites
Core Web Vitals are a ranking factor. A slow site ranks lower. Lower rankings mean fewer visitors. Fewer visitors means fewer leads. It compounds.
2. You waste money on ads that don't convert
If you're running Google or Facebook ads and sending traffic to a poor website, you're pouring money down the drain. The traffic arrives, doesn't trust what it sees, and leaves.
3. Your competitors get your customers
Every time a potential customer bounces from your site, they go back to Google and click the next result. That's your competitor's website. Which might be excellent.
4. It undermines your pricing power
A professional, well-designed website lets you charge professional prices. A cheap-looking site signals cheap prices — and attracts price-sensitive clients who are harder to work with.
Signs Your Website Is Costing You Money
What a Good Website Costs vs What It Earns
A professional business website from me starts at £600. If it converts even one extra customer a month worth £300, it pays for itself in two months. Every customer after that is pure profit from the investment.
The question isn't whether you can afford a good website. It's whether you can afford to keep your current one. Message me on WhatsApp for a free review of your existing site.