Why I Recommend Next.js for Every Business Website

When a client asks me to build their website, I almost always recommend Next.js. Here's why — and why it matters for your business even if you've never heard of it.

What Is Next.js?

Next.js is a framework built on top of React that makes it fast and straightforward to build high-performance websites. It's used by some of the biggest companies in the world — Vercel, TikTok, Twitch, The Washington Post, and thousands of businesses of every size.

For you as a business owner, what matters isn't the technology — it's what it produces.

Speed: The #1 Conversion Factor

Pages built with Next.js consistently score 90+ on Google PageSpeed Insights. This matters because:

Google uses page speed as a ranking factor

40% of visitors leave if a page takes more than 3 seconds to load

A 1-second improvement in load time increases conversions by up to 7%

WordPress sites (the most common alternative) often score 40-60 out of 100 on PageSpeed without significant optimisation work. Next.js sites score 90+ as a baseline.

SEO: Built-In Advantages

Next.js renders pages on the server before sending them to the browser. This means:

Search engines can read and index your content immediately (unlike some JavaScript frameworks)

No blank pages while JavaScript loads

Proper metadata, structured data, and Open Graph tags are easy to implement correctly

Sitemaps and robots.txt are simple to set up

Security: No Plugin Vulnerabilities

WordPress powers 43% of the web and is the most hacked CMS in existence. Outdated plugins are the #1 entry point for attacks. Next.js has no plugin ecosystem to manage and no database to inject against — the attack surface is dramatically smaller.

Cost Over Time

A Next.js site hosted on Vercel (which I use for all client sites) costs virtually nothing to host — often free on the hobby tier, £20/month on pro. There are no plugin licence fees, no expensive managed WordPress hosting, no security patches to apply.

What It Means for Your Business

You get a website that:

Loads in under 2 seconds on mobile

Ranks well on Google from day one

Doesn't get hacked because you forgot to update a plugin

Costs less to host than a WordPress site

Is easy to update (I build a simple content management approach for each client)

Is It Right for Every Business?

Almost. If you need a very complex e-commerce store with hundreds of products and heavy CMS editing by non-technical staff, WooCommerce or Shopify might make more sense. But for the vast majority of business websites — services, consultancies, local businesses, personal brands — Next.js is the best choice on the market.

Want to see what your business website could look like built on Next.js? Message me on WhatsApp for a free consultation.

Why I Recommend Next.js for Every Business Website